How to Learn Digital Marketing for free and Land the first job in Digital Marketing.

How to Learn Digital Marketing for free and Land the first job in Digital Marketing.

This article consists

  • Career opportunities in digital marketing.
  • How much money you can make in online marketing & ways of earning money in it.
  • Does it require coding knowledge?
  • A step by step guide on how to learn Digital marketing for free and Land the first job in Digital Marketing. along with some sources to learn to it in free.
How to learn digital marketing
source: https://digitalmarketinginstitute.com

We all have heard about digital marketing from here and there. People say it is one of the most rewarding industries nowadays and now is the right time to step in and building your career in digital marketing.

But, is it really true? Is digital marketing really that rewarding? and most importantly is it really that easy to learn and take it as a career option.

Well, I am gonna answer all those questions in detail and will also suggest some free ways to learn digital marketing without any hassle.

First, let’s discuss career opportunities in digital marketing.

Frankly, this industry is undoubtedly at boom not only in the West but in Asia as well. Before saying anything else I want to show you this-

Digital marketing ad spending in recent years
source- https://www.digitalvidya.com/

As you can see the Digital Marketing industry is at its peak and is continuously growing at an exponential rate.

According to professionals, traditional methods of marketing are quite costly compared to online marketing and are no longer sufficient. And that’s why more than 58% of companies and businesses are already using digital marketing to promote their goods and services.

By the end of 2020 more than 90% of companies and businesses will promote themselves online. So, there will huge demand for skilled digital marketers.

How to learn digital marketing
source- https://www.digitalvidya.com

Ask yourself where to do you see more ads, on TV or on your smartphone? The answer is simple on your smartphone. So, basically now (2019-2020) is the right time to step into this industry before people start doing it like they do their graduation degrees.

Now comes your favorite part- “How much money you can make in digital marketing”

Like any other industry, it totally depends on your skills, you can even make lakhs of rupees a month if you have good skills.

Anyway, there are 2 ways to make money after learning digital marketing

  • Self Employment/business options after digital marketing-
    • affiliate marketing
    • blog
    • website
    • agency
    • freelancing etc

There is no limit to the money you can earn with Self Employment/business options.

  • Doing a job.
    • There are various domains in digital marketing in which you can get a job and make a good chunk of money as salary-
Role Avg. Salary
Digital Marketing Manager 4-10 Lakhs
Web Developer 3-10 Lakhs
Web Designer 3-5 Lakhs
Social Media Executive and Social Media Manager 4.5-15 Lakhs
SEO Executive 2.5-5 lakhs
PPC/SEM Expert 3.5-8 Lakhs
Content Marketer 5-8 Lakhs
Analytics Manager 6-15 Lakhs
CRM Manager 6-10 Lakhs
Email Marketing Manager 4-7 Lakhs
E-Commerce Manager 5-9 Lakhs

Is it easy to learn digital marketing and does it require coding?

Absolutely Yes!!

Learning digital marketing is easy regardless of what educational background you are coming from, be it an engineer, an accountant, or even a 12th passed out, everyone can learn digital marketing and make a bright career in it.

Do I need to have coding knowledge?

The simple answer is NO, you don’t need any coding knowledge to learn online marketing. Even I don’t have any coding knowledge and I am doing absolutely fine in online marketing but if you do you have coding knowledge it just adds a plus point if you don’t then no worries at all.

How to learn Digital Marketing?

You have two ways to learn Digital Marketing,

  • One is self-learning which is free, or
  • Learning from experts/Institutes(Paid option).

Learning Digital Marketing: Self-learning

Mastering Online Marketing by yourself is quite a difficult task especially when you know nothing about it But worry not we got you covered.

Follow these steps if you want to learn Digital Marketing by yourself without wasting any money.


Read comprehensive and well-researched articles and blogs on Digital Marketing and its modules.


Follow Google’s very own 40 hours online fundamental Digital Marketing course which is absolutely free. This fundamental course will make things a lot clear for you and the best part is you will even get a certificate from Google after completing this course.


Watch videos on Digital Marketing on youtube as much as you can.

Well, Thanks to jio’s internet boom, there are tons of digital marketers who are spreading awareness and knowledge about Digital Marketing on youtube.

Some of them have even launched their free Digital Marketing courses which can help you learn Digital Marketing while relaxing right at your home.

Youtube channels providing free Digital Marketing knowledgeAnkur AggarwalIntellectual IndiesNeil PatelTechnical RipoNHarsh AggarwalAmit Mishra(Tryootech)


Start your own Website/blogNo one means NO ONE can learn Digital Marketing without implementing the knowledge.

You need a blog/website where you’ll implement all that you’ve learned. Your Website/blog can either be on a free hosting or on a paid one.

When starting your very first blog I suggest you not wasting money on paid Hosting and domain. Go for a free one because your first website is just to test out the things you are learning so, I don’t think anyone would want to waste their money while just testing out things.

In case you’re interested in free hosting and domain you can visit Hostinger.

Now implement all this knowledge in your own free blog and afterward start a website/blog with paid Hosting and domain provider and scale it up for better.

Learn Digital Marketing: From Experts and Institutes

I’ll be honest if you learn online/digital marketing from experts and leading institutes It’ll definitely give you a kick start if you are thinking about making a good career in this industry.

All the top institutes provide you certificates which help you to stand out from the crowd.

The major benefits of learning online marketing from experts/institutes are you will get expert guidance and support and much importantly your institute might even help you to get your first job in this industry.

Now let’s compare both ways

Minimum/No Investment Need to invest some amount of money
Flexible Hours Need to follow the curriculum
Need to find resources on your own Structured guidance
Foundation might be weak since you are learning all by yourself Heavy chances that foundation will be strong since experts will teach you


  • While starting your online marketing career whether you learn on your own or from experts/institutes make sure that your Social presence is strong because nowadays Social Media is the best way for your personal branding and for brand awareness as well.
  • Become a T-shaped Marketer. T-shaped marketer means having good knowledge of all modules while specializing in anyone, here is an example
source: Moz
  • If you really want to become a skilled digital marketer then you need to stay updates by following major digital marketing sites and influential people on social media. Like all major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.

Here are some recommendations on websites to get started –

SEO – MozDistilledSEOGadgetSearch Engine Land

Social Media – Social Media ExaminerSocial Media Today

Content – HubspotMedium

Lets us know if you got any questions in the comment section.


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